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Behind the Brand with Bryan Elliott

Behind the Brand is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the minds, companies and lifestyles of some of the smartest and most interesting people on the planet.

Each episode, I talk with successful people from eclectic areas like those who build big businesses and brands, to athletes, celebrities, artists and more, so that YOU can learn their secrets. Prior guests include bestselling author Seth Godin, pro skateboarding legend, Tony Hawk, outspoken entrepreneur, Gary Vaynerchuk, journeyman actor Mike Rowe, The Dog Whisperer, Cesar Millan, motivational coach, Tony Robbins, surfer and shark attack survivor, Bethany Hamilton and many more.

Jul 30, 2021

I think you’re really going to like this episode with bestselling author Greg McKeown. He’s a Brit and seems like a deeply spiritual man with strong convictions for his family and faith.

That is what he credits for a recent health scare with one of his children who had a serious undiagnosed illness but eventually regained her health. Greg talks about the idea of Essentialism, which is not like minimalism where you pair down your belongings to the bare bones… No, Essentialism is about keeping only the things, ideas and beliefs that serve you well. This resonates with me as I’ve shared my story when I felt like a victim 10 years ago during a really dark time in my life. I was able to swap that story and adopt a new one of being a survivor —that was my essential keepsake. 

I would also like to thank our sponsor LMNT — and speaking of essentials…it’s a good segue into this amazing drink that’s improved my health in a big way. Some of you know I’ve been battling migraines for a while and my doctor hasn’t found any solutions for me. I’m so sick of taking medicine so I talked to several pro athlete friends and their trainers who told me I was probably missing important electrolytes. 

I ordered some LMNT [spelled with the 4 letters LMNT] which as essentials like magnesium, potassium and sodium and over a 30 day period I saw my headaches decrease by about half. I am hooked and so I reached out to the folks at LMNT HQ and we’re now working together to help more of you.

Electrolyte deficiency or imbalances can cause headaches, cramps, fatigue, and weakness. For those FASTING meals or working out for fitness:  electrolytes can make the difference between feeling great and feeling like garbage. When you sweat, the primary electrolyte lost is sodium - athletes can lose up to 7 grams per day. When sodium isn’t replaced, it’s common to experience muscle cramps and fatigue.  Anyway, I drink one before working out in the morning and one later after dinner to hydrate for the next day. 

Want to try a free sample pack? Goto: and they will send you all of the flavors to try, shipping is 5 bucks.

My personal favorite is the chocolate because I put it in my protein shake. I also love the Orange Salt. There’s a new watermelon flavor and I’m excited to try it!