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Behind the Brand with Bryan Elliott


Behind the Brand is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the minds, companies and lifestyles of some of the smartest and most interesting people on the planet.

Each episode, I talk with successful people from eclectic areas like those who build big businesses and brands, to athletes, celebrities, artists and more, so that YOU can learn their secrets. Prior guests include bestselling author Seth Godin, pro skateboarding legend, Tony Hawk, outspoken entrepreneur, Gary Vaynerchuk, journeyman actor Mike Rowe, The Dog Whisperer, Cesar Millan, motivational coach, Tony Robbins, surfer and shark attack survivor, Bethany Hamilton and many more.

Apr 11, 2021

In my opinion Malcolm Gladwell is a one-in-generation kind of writer. Like F. Scott Fitzgerald or a more virtuous, thoughtful and gentle Hemingway without all the drinking, cavorting and tragedy. He is Canadian after all, and  very proud of it.

In this episode of Behind the Brand I convince Malcolm to reveal something personal about himself that most people do not know about him.

His new book, the Bomber Mafia chronicles the history and rivalry between an elite group of chemists vs physicists who competed during WW2 to see who could help the allied forces, specifically the United States win  and end the war against Japan. 

Malcolm is a prolific writer and the author of several of my favorite books, including David and Goliath, Outliers, The Tipping Point and many others. He’s also the host of The Revisionist Podcast, which I also recommend checking out. He has an uncanny way of finding the story behind the story and pointing out the important lessons often hiding or undocumented in fascinating true stories in history. I know you’ll enjoy this episode with the incomparable Malcolm Gladwell.