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Behind the Brand with Bryan Elliott

Behind the Brand is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the minds, companies and lifestyles of some of the smartest and most interesting people on the planet.

Each episode, I talk with successful people from eclectic areas like those who build big businesses and brands, to athletes, celebrities, artists and more, so that YOU can learn their secrets. Prior guests include bestselling author Seth Godin, pro skateboarding legend, Tony Hawk, outspoken entrepreneur, Gary Vaynerchuk, journeyman actor Mike Rowe, The Dog Whisperer, Cesar Millan, motivational coach, Tony Robbins, surfer and shark attack survivor, Bethany Hamilton and many more.

Dec 19, 2021

I’m excited for you to watch this next episode with Global Brand & Marketing Officer, at Marriott International and the Convoy brand, Tina Edmundson. 

Please forgive the video quality as we had to do this via zoom but the content is a masterclass in brand marketing for any of you wondering how to build your own brand. 

I never considered how much I really valued feeling like I belong [when I travel] until the pandemic locked me in isolation. The distance and separation from family, friends and colleagues was dramatic and I felt it. Travel and connections to new people and places can open our minds to new possibilities and help us remember our humanity. Without hyperbole, travel has been transformative for me. My advice for choosing a place to stay is based on this feeling of being with “your people” whatever that may look like. It might be subtle but the social aspects can make all the difference and even help you bond, heal or create new friendships. This idea reminds me of a theme song from an old 80’s TV show. The lyrics hit me differently now:


“Making your way in the world today takes everything you've got.

Taking a break from all your worries sure would help a lot.

Wouldn't you like to get away? 

Sometimes you want to go where everybody knows your name…

And they're always glad you came.

You want to be where you can see, our troubles are all the same.

You want to be where everybody knows your name.

Let’s get into it — Cheers!